Tax-Smart Charitable Giving

November 14, 2022 | Tax-Smart Charitable Giving | Submitted by Kathleen Brandt

It’s the holiday season, so gifts are probably on your mind – including gifts to charities. You could write a check, but is there a more productive way to give?

One possibility is to donate investments, such as stocks, that you’ve held for a long time and that have increased in value. If you itemize, you can deduct the full market value of the asset, up to 30 percent of your adjusted gross income, and you won’t incur the capital gains taxes that you would have, if you eventually sold the stocks.

But here’s what’s interesting: Those who work with a financial advisor on charitable strategies are more than three times as likely to donate non-cash assets such as stocks than those who contribute to charities but don’t work with an advisor, according to an August 2022 survey from Edward Jones and Morning Consult, a global data intelligence company.

These findings suggest that many more people could take advantage of tax-smart charitable giving moves if they had some help or guidance. So, consider getting some assistance in making charitable gifts. It could be a good move for you and the charitable groups you support.


This article was submitted by Katheleen Brandt, an Edward Jones Financial Advisor. Kathleen serves on the Western Missouri Medical Center Foundation’s board and is a member of the WMMC Foundation’s Planned Gifts Committee. 

This content was provided by Edward Jones. ​​Edward Jones, its employees and financial advisors cannot provide tax or legal advice. You should consult your attorney or qualified tax advisor regarding our situation.

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